In this episode, we are talking about the successful female-led NFT collection Boss Beauties.

We are discussing the incredible success that this brand is having and the very smart and innovative moves they are making to grow the brand.

MENTIONED IN THIS WEBSITE
Boss Beauties – https://bossbeauties.com/
Opensea – https://opensea.io/

PEOPLE MENTIONED IN THIS EPISODE
Eva Longoria – https://twitter.com/EvaLongoria
Reese Witherspoon – https://twitter.com/ReeseW

We hope you enjoyed the show and that it inspired some ideas. Join us next week to delve further into the Metaverse

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IMPORTANT NOTICE
This podcast is for entertainment and education purposes only. We do not give any investment or financial advice and we strongly recommend you always DO YOUR OWN RESEARCH.

Enjoy learning.

Show Transcription

[00:00:00] Cheryl: Welcome to Women of the Metaverse. I am Cheryl Laidlaw

[00:00:08] Angela: I am Angela Harkness. We have been and are still on a journey to discover the Metaverse with 3.0 NFTs and anything that we are required to know to join this world. 

[00:00:21] Cheryl: From this podcast, we will help you to unlock how the Metaverse is going to impact your brand, your business, and even your personal 

[00:00:30] Angela: life.

[00:00:31] Angela: Join us as we take the mystery out of this new digital universe. Welcome to Women of the Metaverse. In this episode, we are bringing you another in our series of incredible NFT Collection. We are excited to bring this to you because this is another female-led company This season we are gonna try and bring you many more of these because we are always excited to talk about female-led companies in this virtual [00:01:00] world.

[00:01:00] Angela: Do you wanna tell us more, Cheryl? 

[00:01:03] Cheryl: Sure. So Lisa Mayer is the founder and c e o of Boss Beauties, along with their husband, Anthony Furlong, who launched the initial collection as per usual. They launched 10,000 NFTs on the 25th of September, 2021 after a five-day summit. The collection sold out in 90. The mint price from what we could find out because for some reason it was really difficult to find.

[00:01:32] Cheryl: Yeah. Was 0.14 eth. So, Angela, do you wanna give us some 

[00:01:39] Angela: background? Okay. So Bus Beauties came about because Lisa has been running a foundation called Social Canvas for over 10 years. Their aim, and this comes straight from their. Is to build a global community of the next generation of women and girls.

[00:01:57] Angela: The community of Gen Z, [00:02:00] social entrepreneurs, designers, and change makers is at the heart of their brand. Through the foundation, they offer mentorship to these girls and young women. 5% of all sales will go towards continuing the mentorships. Their motto is, A woman can be everything she wants. The collection reflects this roadmap of strong women in roles such as superheroes, pilots, astronauts, doctors, presidents, members of the armed forces sports, women and women in the fire brigade.

[00:02:32] Angela: You get the picture. How have they done compared to other female LED N F T collections, Cheryl? 

[00:02:41] Cheryl: They haven’t sold for crazy prices as some of the other N F T collections we’ve featured in our episode so far. From what we can find, the most someone has paid for one is 2.2 K. It still has its celebrity owners, including [00:03:00] Kerry Washington, Eva Long Gloria, and Reese Weatherspoon, which seemed to rock up in every nft.

[00:03:09] Cheryl: Minch, don’t 

[00:03:10] Angela: they? Especially these female-led ones, Reese Witherspoon and either Longoria, they seem to be, they seem to purchase the exporters, aren’t they? Yeah, they are. They are. I love that. How do we get, how do we get a hold of them? , I dunno. Create something cute. Yeah. Yes. 

[00:03:28] Cheryl: What we love about Boss Beauties is that they really have followed their own path and are quietly compared to other collections, creating an incredible brand.

[00:03:39] Cheryl: And this is where owning a boss beauty may pay dividends regardless of whether the value goes up or down. Ownership of a boss Beauty in entitles you to invent, sorry, ownership of a boss. Beauty entitles you to invite. To what they call guest charts that [00:04:00] are hosted by Social Canvas. These events are very exclusive and have a prominent guest list, including actors, athletes, fortune 500 CEOs, so quite good for networking.

[00:04:13] Cheryl: Yeah. Hmm. What else do you get, Angela? 

[00:04:16] Angela: So this is a bit of a small one, but you’ve become an immediate member of the Boss Beauties book Club, where they send you inspiring books which align with their values. The most valuable if you invest in a boss Beauty is that if social canvas use your N F T in any partnerships, you will get royalties.

[00:04:37] Angela: And what makes this valuable is in August of 2022, boss Beau’s announced that they have signed with Powerhouse Talent Agency, William Morris. WME will exclusively represent the collection and its intellectual properties across Web three, film, tv, print, media, brand [00:05:00] partnerships, live events, and gaming platforms.

[00:05:03] Angela: This is a massive and very smart move, which for owners of an N F T, could be very lucrative. I love this. I think, I mean, your 

[00:05:12] Cheryl: NFT could be the, could be the main character in one of the movies 

[00:05:15] Angela: and boom. Exactly. Exactly. On top of this move, w M E on the 8th of March, 2022, boss Beau’s released a collection in honor of International Women’s Day called Role Models.

[00:05:29] Angela: This is based on incredible female role models, including Princess Diana, Estee Lauder, Florence Nightingale, and Jonah Ark. In total, there were 25 portraits of these amazing women. 

[00:05:42] Cheryl: Then October of 2022, It was announced that Boss Beauties is partnering with Barbie to create a collection of 15,001 OFA Kind Barbie NFTs.

[00:05:56] Cheryl: Each NFT will create one of the 250 [00:06:00] careers that has been represented through Barbie since 1959 as part of the Launch. Barbie and Boss Beauties behold, a series of virtual mentorship session. Where girls from all around the world can listen to incredible female leaders deals from different fields. As part of this partnership, $250,000 will be donated in honor of the 250 careers, 50% to the Barbie’s Dream Gap, uh, gap project, and the other 50% will go to Boss Beau’s Foundation.

[00:06:37] Cheryl: Love this, and this has been one of the special elements to these N F T collections because they have a roadmap of giving. 

[00:06:45] Angela: I like this one also because she was always doing that and then she added N F T collections to her business, whereas most of the other ones that we have done, , it’s been the N F T collection, and then they have taken it and created [00:07:00] their foundations, whereas she already had that in place with her.

[00:07:03] Angela: Her social canvas. Yes. And then she thought, oh, how could we build on this and then do an n ft collection? 

[00:07:08] Cheryl: And then found the perfect brand partner within Barbie. Yes. It was just 

[00:07:12] Angela: a no-brainer, isn’t it? . Yeah. That’s incredible. I’m, I think what they have done, and this is what we were talking about, where they’ve quietly gone on in the background.

[00:07:20] Angela: They haven’t been crazy like bored ape or World of Women, but they’ve really done something. They’ve really made smart moves all the way along. So I really, really like this question. And I like the images as well. Yeah, registration’s a lovely, the NFTs are really. So the reason why we do episodes on these type of NFTs collections is that they have gone beyond what the market dictates in terms of whether they’re saying high or low.

[00:07:45] Angela: So we just talked about that there is a much bigger brand quest behind the art. So there is a lot to take from this for your own brand. And we have talked a lot about how tokens have moved on and how they can be a powerful tool [00:08:00] for your. So each one of these collections we talk about, whilst the figures can often be impressive, what we are also trying to relay is that the most successful ones behind the hype and the madness of buying and selling for incredible prices is that they are quietly getting on with being innovative, creative, and creating partnerships that give longevity to the brand, which is where you can learn for your lessons, for your business.

[00:08:29] Angela: We hope you enjoyed this episode. Join us next week as we continue our journey into the Metaverse. Bye for now. See you then.

[00:08:41] Angela: Thank you for listening to this episode of Women of the Metaverse. 

[00:08:45] Cheryl: You can find all information, links and people we talked about in the show notes on our website. If you 

[00:08:52] Angela: have enjoyed this podcast, please comment and subscribe. 

[00:08:56] Cheryl: Join us again in the next episode as we continue this [00:09:00] exciting metaverse journey.